Décryptage et actualité de la vie des marques - PAR MILLWARD BROWN


11 October 2016

Paris Motor Show trends reflect the evolving automotive world


For years, motor shows were a straight race between the OEMs. Those with the fastest, biggest, most outlandish car on their stand were deemed the winners, even if the most futuristic cars on show barely made it onto the reality of the road.

But times have changed. The motoring public still like to dream, but have become more demanding and sophisticated in their expectations of the cars they’ll actually own and drive. And manufacturers are responding with ideas that have more relevance in the evolving world.

Tweet thisSo Paris 2016 isn’t only a race of style over substance. It is much subtler than that, but all the more interesting for it. Instead, it is about closing gaps and narrowing distances between car design, technology and today’s connected world.

Read more : http://bit.ly/2dh7hJI

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