Décryptage et actualité de la vie des marques - PAR MILLWARD BROWN

Marques

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Can data make us blind to insight?

As powerful as it is, data creates two illusions : that we have control, and that we have a global view of a situation. But it’s a little m...

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Give… To Get

TOMS is one of the first brands to use a not for profit model to bring profit

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Brands in crisis: fight or flight?

Samsung recently faced a product quality fiasco which would give most marketers nightmares. Bury your head in the sand or tackle the issue head on? ...

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