Décryptage et actualité de la vie des marques - PAR MILLWARD BROWN

Tag Archives: communication

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Give… To Get

TOMS is one of the first brands to use a not for profit model to bring profit

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Brands in crisis: fight or flight?

Samsung recently faced a product quality fiasco which would give most marketers nightmares. Bury your head in the sand or tackle the issue head on? ...

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