Décryptage et actualité de la vie des marques - PAR MILLWARD BROWN

Tag Archives: marketing


Can data make us blind to insight?

As powerful as it is, data creates two illusions : that we have control, and that we have a global view of a situation. But it’s a little m...

Brands in crisis: fight or flight?

Samsung recently faced a product quality fiasco which would give most marketers nightmares. Bury your head in the sand or tackle the issue head on? ...


Catch me if you can

La stratégie de la rareté comme clé du désir… ou comment les marques de Millennials s’inspirent des strat&ea...

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